Aesthetic Medicine: Growing Your Practice   

The practice of medicine is big business--unique in its blend of medicine, service and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Aesthetic Medicine: Growing Your Practice includes: Fundamental business principles, tailored to the practice of aesthetic medicine Methods for establishing your brand and image Answers to the Who, What, Where, When, Why andHow? of running a practice Strategies for marketing your practice to today's informed consumers Tactics for building traffic and referrals and for converting and retaining patients Narratives that underscore key precepts and applications Real-life case examples to help you avoid practice pitfalls Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again!